Thea Branding

ChooseATL came to Dagger with a unique challenge: to brand and launch a video platform that attracts and retains talent in Atlanta. The solve? A brand identity that reflects the city’s culture and creators. THEA (read: The A) was brought to life through a bold logo that is retro yet modern, brand guidelines, an informative launch website, eye-catching motion graphics and a series of campaign assets.

COPYWRITING  /  Amy Anderson
VIDEOGRAPHY /  Mitchell Hardage

Client / 



Role / 
Lead Designer
Motion Design

Art Direction


Agency / 



Year /