CHOOSEATL

Thea Branding

ChooseATL came to Dagger with a unique challenge: to brand and launch a video platform that attracts and retains talent in Atlanta. The solve? A brand identity that reflects the city’s culture and creators. THEA (read: The A) was brought to life through a bold logo that is retro yet modern, brand guidelines, an informative launch website, eye-catching motion graphics and a series of campaign assets.

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COPYWRITING  /  Amy Anderson

VIDEOGRAPHY /  Mitchell Hardage

Client / 

ChooseATL

Role / 
Lead Designer
Motion Design

Art Direction

Agency / 

Dagger

Year / 

2017